Optimize your social activity19-09-2013
Your social activity needs optimization just because your whole efforts can't be effective in one direction without system view.
Below are great tips for everyday social practice. Do you know, men read better blogs at night?
- Post the same thing multiple times
Simply because your followers probably aren’t see your tweets at every moment of the day.
- Don’t use all the tools available
They all do different things.
- Don’t measure every metric you can
Define your goals and choose a correct metric.
- Don’t publish your posts when you write them
Optimize message for your audience.
Facebook time: Thursdays and Fridays 9am and 7pm. B2C at weekends.
Twitter days: weekends. B2B at weekdays. Retwitters like 5pm.
70% read blogs in the morning.
- Post less
Tweets of <100 characters get 17% more engagement.
FB posts of <250 characters can get you 60% more engagement.
- More hashtags, less content
Using hashtags correctly creates 2x engagement for your tweets
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