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Optimize your social activity

Your social activity needs optimization just because your whole efforts can't be effective in one direction without system view.

Below are great tips for everyday social practice. Do you know, men read better blogs at night?

  1. Post the same thing multiple times
    Simply because your followers probably aren’t see your tweets at every moment of the day.
  2. Don’t use all the tools available
    They all do different things.
  3. Don’t measure every metric you can
    Define your goals and choose a correct metric.
  4. Don’t publish your posts when you write them
    Optimize message for your audience.
    Facebook time: Thursdays and Fridays 9am and 7pm. B2C at weekends.
    Twitter days: weekends. B2B at weekdays. Retwitters like 5pm.
    70% read blogs in the morning.
  5. Post less
    Tweets of <100 characters get 17% more engagement.
    FB posts of <250 characters can get you 60% more engagement.
  6. More hashtags, less content
    Using hashtags correctly creates 2x engagement for your tweets
source

19-09-2013

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