Sister of hum or grandma of SEO
Sometimes glory of SEO-practice goes ahead of music. Songs sang by your client. The client sings: when and how my results will be shown, described, delivered, when I can touch anything, when and how you can picture the results?
I say, - there is a hum. Infohum, which makes your web site down, taken in by competitors, unnoticeable. And we need here just Top10 results. Correct?
Infohum is the noise produced by noncorrect html-coding, terrible UI (User Interface), awful backlinking, bad reputation, etc, eventually.
To deliver the result I need to reprocess all web site, to find correct semantics area, to try to find the new tune for the whole site.
And I ask my client: do you know Search Engines are seeking for a changes, for a words, lexicon, areas of participation, social activities, sex, age, level of education, syntaxis and semantics of content? And at last - search engines watching for all changes are made. They are smart now. (We go for Semantical Web, Sir).
Reputation - is all. Infohum is the noise caused by a number of participants of creation of site - present or unpresent ones. Your message to the world should be clear, fast, emotional and balanced.
- Clear - is the code
- Fast - is the programming
- Emotional - is marketing
- Balanced - is the whole
Sister of hum tries to make shine beautiful designs (aka Social Porn Web 2.0), which 40% of users won't see. Grandma of SEO plays low tunes. Correct info for musical people are delivered correctly.