Google expands Analytics features
Google Analytics now has expanded functionality for SEO specialists, such as:
- Two new goal types to measure user engagement and branding success on your site. You can set thresholds for Time on Site and Pages per Visit. Also you can define 20 goals max per profile
- Expanded Mobile Analytics: Google Analytics now tracks mobile websites and mobile apps so you can better measure your mobile marketing efforts. If you're optimizing content for mobile users and have created a mobile website, Mobile Analytics can track traffic to your mobile site from all web-enabled devices, whether or not the device runs JavaScript (!). This is made possible by adding a server side Mobile Analytics code snippet (PHP, Perl, JSP and ASPX) to your mobile site
iPhone and Android mobile application developers can now also track how users engage with apps, just as with tracking engagement on a website.
- Algorithmic driven Intelligence engine to Google Analytics
- Custom Alerts make it possible to tell Google Analytics what to watch for
25-10-2009
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The Mobile Web Initiative’s goal is to make browsing the Web from mobile devices a reality. W3C and mobile industry leaders are working together to improve Web content production and access for mobile users and the greater Web.
Tim Berners-Lee, W3C Director and inventor of the Web.
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