Nokia Ad Service
Nokia had launched Mobile Advertising Service - Ad Service. Its written:
... the implementation of the service is a 3-step-process:
Step 1: create the order form to outline different formats of advertising
Step 2: receive ad tags from Nokia Ad Service and place them in the desired location throughout your mobile internet service
Step 3: access full reports 24 hours a day. Metrics are available on a flexible set of cross relational rules.
Nokia Ad Service platform turns your campaign messages into a more inviting announcement to consumers. Relevant ads are more effective than broad messages to your target audience.
The question is - how mobile phone, or Nokia, knows profile of mobile user? Relevant ads? Target audience? Does user profile available to the third party?
07-03-2007
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Eric Schmidt, CEO of GoogleMobile phones are cheaper than PC's, there are three times more of them, growing at twice the speed, and they increasingly have Internet access. What is more, the World Bank estimates that more than two-thirds of the world's population lives within range of a mobile phone network. Mobile is going to be the next big Internet phenomenon. It holds the key to greater access for everyone - with all the benefits that entails.
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