Google expands Analytics features

Google Analytics now has expanded functionality for SEO specialists, such as:
- Two new goal types to measure user engagement and branding success on your site. You can set thresholds for Time on Site and Pages per Visit. Also you can define 20 goals max per profile
- Expanded Mobile Analytics: Google Analytics now tracks mobile websites and mobile apps so you can better measure your mobile marketing efforts. If you're optimizing content for mobile users and have created a mobile website, Mobile Analytics can track traffic to your mobile site from all web-enabled devices, whether or not the device runs JavaScript (!). This is made possible by adding a server side Mobile Analytics code snippet (PHP, Perl, JSP and ASPX) to your mobile site
iPhone and Android mobile application developers can now also track how users engage with apps, just as with tracking engagement on a website.
- Algorithmic driven Intelligence engine to Google Analytics
- Custom Alerts make it possible to tell Google Analytics what to watch for

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Comments (0) 25-10-2009

Caffeine googling

Google almost ready to show its upgraded engine. The new version called Caffeine is fast, accurate and compact. A testers told Google doubled the search speed, what means almost identical to news reaction. And good news for SEO maniacs - changed algorithm of Caffeine relies more on keywords, what mean 'a better results'. What mean a new turn into SEO mountaineering.

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Comments (1) 11-08-2009

Chrome palette

Google has extended its chrome palette with Chrome Operating System aided towards netbooks, at first, for people who spend most of the time on the web. As it seems Google knows that soon we will use Open Source everywhere, including music distribution model, plus Cloud Computing, which means user will keep files of data on the net, but not in his home computer and plus HTML5 is already on the corner. Google Chrome OS, of course, is free and already supported by number of big names, as Acer, Adobe, ASUS, Hewlett-Packard, Lenovo, Texas Instruments, Toshiba.

So Web as OS really becomes closer a little bit, as Chrome OS still is in infant age. Will it be competitor of Multi-Principal OS Construction Gazelle Web Browser from Microsoft? Not sure. Both companies feel smell of the fresh and change paradigm we have used on web. Both show direction on which the browsers of the future will lead us.

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Comments (0) 09-07-2009

Digital native smile

If you are a digital native, your smile will accompany next reading. Taptu (mobile search engine) announced that its users make about 1 mln searches a day (mobile searches!). But TRAI informed India’s mobile subscriber base now reached 403.7 mln. Since Gartner, a global research firm, said the number of users making payment via mobile will be more than 190 million by the end of 2012, you can understand why Google announced a beta Mobile AdSense program for iPhone and Android. So making mobile mo with mobile AdSense becomes real. The one point - you have to have a free application that gets 100.000+ pageviews/day.

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Comments (0) 25-06-2009