Females love Mobile Social Networkings
comScore recently published the demographics of social media users in Europe and found that females are more actively participate in Mobile Social Networkings. Females comprise 48% of the audience accessing only social media, but only 32% of those who access other types of mobile Web content. The main activity is listening music (~20%) and sending/receiving fotos/videos (20%...30%). Mobile social networkings grew 152% from Nov. 2007 to Nov. 2008.
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