SEO Freelancer

Mobile SEO Definition

Jody Nimetz describes Mobile SEO as 'the process of increasing visitors to your web properties through the use of mobile marketing and promotion'.

I am to note that there is the Golden rule of linguistics saying: we cannot describe properties of language in terms of the language. That means Jody says 'Water is wet'.

From my point of view Mobile SEO is a process providing capture of a target mobile audience by optimization (adaptation) in-page / out-page content delivering factors.

End user has to receive exact volume of media which sender sends in terms of content. Mobile SEO is similar to a general SEO we all know, but has very bright distinctive feature - individuality. We can find out what mobile phone brand and model user has, but never of user biography, social status, age, sex, tastes.

For now there is only one mobile marketing tool - SMS or text messaging. But soon situation will be changed.

Mobile Web Developers Guide

SEO Freelancer isn't a Mobile Web Developer, but also seeks for any opportunity to learn more of mobile web design and SEO, as any guides and tutorials give ideas for better understanding of Web from the point of global promotion. DotMobi published a solid guide (91 pages) for a mobile web developer, based on W3C's Mobile Web Initiative Mobile Web Best Practices 1.0 document.

You can download it, or not, but in fact the guide is good reading.

DotMobi, the company behind the .mobi domain, is backed by 13 of the world's leading mobile and Internet players - the same companies who have delivered the promise of today's information society: Ericsson, GSM Association, Google, Hutchison, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, Telefonica Moviles, TIM (Telecom Italia Mobile), T-Mobile and Vodafone.

Mobile Advertising Guidelines

Do you know 'Mobile web (“WAP”) allows a subscriber to access various Mobile Web sites. These mobile web sites are usually optimized specifically for mobile. Subscribers can access news, sports, weather, email and more on their mobile web-capable devices'? Do you know there are 4 mobile ad image sizes (px): 305 x 64, 215 x 34, 167 x 30, 112 x 20? Want to learn more on Mobile Advertising? Download Mobile Advertising Guidelines.

Mobile Monday

Sooth to say, Monday isn't a most favorite day for SEO Freelancer, but when we talk on Mobile Monday - Monday looks like pretty Friday.

Mobile Monday Ukraine is a branch of well-known in mobile world International Mobile Community. On March 26 the second in this year MoMo was held in nice Leonardo Business Center, in downtown of Kyiv. Main topic: "The Launch Of The First 3G Network In Ukraine. Innovative Services". No words of mobile SEO, though, but much noise about PEOPLEnet - the first Ukrainian 3G operator / network. The speech's of 3G content were closely related to mobile SEO specifics - the content optimization for Search Engines - therefore were interesting from the point of content provider. I guess to see soon a bunch of mobile marketing services built around 3G, 4G, Wimax networks, similar, for example, to Blyk or Nokia Advertising Gateway. Anyway, mobile marketing creates field of mobile SEO attention.