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12K Simplicity

Simplicity can be huge and tiny, bright and mellow, a quiet and barking. For 12K electronic music label the simplicity has 'minimalistic' aspect - the spot where you feel yourself safe and comfortable and inspired.

TWELVE PRINCIPLES UPON WHICH 12K WAS FOUNDED:

  1. Don't tell listeners what they want to hear, let them discover that for themselves.
  2. Treat your audience as they are: intelligent, passionate lovers of art and sound.
  3. Evolve constantly, but slowly.
  4. Stay quiet, stay small.
  5. Strive for timelessness.
  6. Never try to be perfect. Beauty is imperfection.
  7. Simplicity. Anti-Design.
  8. Never try to innovate, be true to yourself, and innovation may happen.
  9. Explore sound as art, as a physical phenomenon — with emotion.
  10. Develop community.
  11. Be spontaneous.
  12. Everything will change.

Sooth to say, that is lovely minimalistic simplicity.

18-10-2013

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