Morality and SEO

02-12-2010

My question is - when morality crosses SEO? Is there the crosspoint and is there one at all?

As for an example, a big online electronic shop asks me: - now we gonna sell a next model of notebook called XYZ-1, which outperforms the its small brother - a model XYZ. How you'd move a new model to the top of ratings to make know to our customers the new model is MUCH better??? You do understand that this situation goes on regular move.

Next example.

My recent client is a local tourism agency. They asked me to outperform the competitor. My old client. Funny. So, the question - how to do that in correct way?

Local geo companies are in big competition, especially in the same niche. The big morality of that story is to give them a non-overlapping keywords from the same semantical field. Make them a big brothers - don't try to be a next Dexter.