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Type-in traffic

19-03-2008

Type-in traffic or Direct Navigation traffic is a traffic generated by a person either typing an URL directly in the browser address bar or going to a site directly from a bookmark (usual, not social). Type-in traffic keeps 10-20% of total web traffic.

Advertisers count type-in traffic as the very best quality traffic there is. Of course, type-in visitors have had desire regarding your offering, they instinctively, as flying southward birds, type in their intention directly into browser. They are motivated to reach their aim, but you know exactly what they are seeking for. When they type automatically, they think of your site!

So to generate type-in traffic you need to buy domains with a cool simple names, kind of fish.com, red.com, girls.org, tobto.org,... Do you think you can find them? Who knows.

But how to find exact figures of your direct navigation traffic in your site statistical report? They go as 'no referer'. Unfortunately Google Analytics doesn't track sources without referer and does not give any details on it.

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