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Females love Mobile Social Networkings

31-01-2009

comScore recently published the demographics of social media users in Europe and found that females are more actively participate in Mobile Social Networkings. Females comprise 48% of the audience accessing only social media, but only 32% of those who access other types of mobile Web content. The main activity is listening music (~20%) and sending/receiving fotos/videos (20%...30%). Mobile social networkings grew 152% from Nov. 2007 to Nov. 2008.

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