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June: 12.3 mln of mobile social networkers

19-08-2007

M:Metrics announced at first time its measurement of mobile social networkings: 12.3 million consumers in the U.S. and W.Europe reported accessing a social networking site with their mobile devices in June.

The American audience for mobile social networking sites was the largest - 7.5 million mobile subscribers. Italy follows, with 1.3 million, then the UK with 1.1 million, Spain with 751,000, Germany and France.

Interesting the fact MySpace and Facebook are the top two social networking sites accessed via mobiles in U.S. and UK. MySpace attracts 3.7 million U.S. and 440,000 UK mobile users, but Facebook's mobile audience is about 2 million.

'Nearly every online social networking site has added the ability to connect to these communities with a mobile phone, allowing people to access profiles and share content while they're on the go. With the mobile phone playing a central role in people's social lives, it's only natural that social networking sites are working to bridge the gap between the online and mobile worlds,' - Mark Donovan, analyst of M:Metrics.

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