Mobile SEO Definition25-04-2007
Jody Nimetz describes Mobile SEO as 'the process of increasing visitors to your web properties through the use of mobile marketing and promotion'.
I am to note that there is the Golden rule of linguistics saying: we cannot describe properties of language in terms of the language. That means Jody says 'Water is wet'.
From my point of view Mobile SEO is a process providing capture of a target mobile audience by optimization (adaptation) in-page / out-page content delivering factors.
End user has to receive exact volume of media which sender sends in terms of content. Mobile SEO is similar to a general SEO we all know, but has very bright distinctive feature - individuality. We can find out what mobile phone brand and model user has, but never of user biography, social status, age, sex, tastes.
For now there is only one mobile marketing tool - SMS or text messaging. But soon situation will be changed.
Mobile Advertising Guidelines29-03-2007
Do you know 'Mobile web (“WAP”) allows a subscriber to access various Mobile Web sites. These mobile web sites are usually optimized specifically for mobile. Subscribers can access news, sports, weather, email and more on their mobile web-capable devices'? Do you know there are 4 mobile ad image sizes (px): 305 x 64, 215 x 34, 167 x 30, 112 x 20? Want to learn more on Mobile Advertising? Download Mobile Advertising Guidelines.
Mobile SEO Top Tool24-03-2007
Lets speak of 'the content abilities'.
The rich content is a speaker, which plays, talks, enjoys by itself. It should be original, nice, constantly bright and fresh.
There are no other ways to reach ad client' attention as to reach tiny mobile cell phone, close to ears of US, Asian, European, Korean, Indian, + customers.
So The Mobile Content 2.0 should be:
- - aggresive
- - to speak for itself
- - should bewitch, to charm
- - original as new essence (which has been not investigated by a science)
- - unusual
As SEO Freelancer, I can say - original copywriting is The Top Tool. Tell original. Into your cell phone.
Ready For Mobi?06-03-2007
ready.mobi - is a nice resource to validate any site readiness to mobility.
So called ready.mobi report gives you opportunity to check Readiness, Size, Time & Cost, visually check website with Visualisation tool (displayed are virtual Sony Ericsson k750 and Nokia N70 screens). Also to have 'dotMobi compliance tests' for XHTML Mobile Profile and Valid Markup. Additional tests include tests for MIME types, Character encoding, Stylesheets dependency, Pop up windows, Alt texts, Image maps, Specify image sizes, Measures and so on.
It is written 'Many tests performed by ready.mobi are defined by the W3C in the MobileOK Basic Tests 1.0 document.' I have to say its a well designed, user friendly, convenient and promising tool. As SEO Freelancer needs to work with mobile web, Ready For Mobi is must-have accessory.